Little Ellie is much more than a beautiful Yeppoon shopfront.
It is an established local brand with a bricks-and-mortar retail presence, online Shopify store, wholesale relationships, loyal social following, market and pop-up capability and multiple avenues for future growth, now ready for a new owner to take the reins.
Offered Walk In Walk Out, the opportunity includes the stock, fit-out, equipment, Little Ellie brand and the operational foundations already created, allowing a new owner to step into an established business rather than start from scratch.
The current owner has poured years of creativity, care and hard work into building Little Ellie and with a young family now taking priority, is ready to hand the business to someone with the time and energy to take it into its next chapter.
An Established Business With Multiple Income Streams
Little Ellie has been developed across far more than traditional shopfront retail.
Existing and previously proven revenue opportunities include:
- Established Yeppoon retail store
- Shopify online store
- Wholesale relationships and stockists
- Local markets and pet expos
- Pop-up stores and promotional events
- Custom gifting
- Community and business collaborations
- Exclusive branded product ranges
- Established social media platforms and audience
- Newly installed dog wash, adding another complementary income stream
For a hands-on owner, there is genuine scope to grow the areas that have intentionally received less attention while the current owner focused on her young family, particularly wholesale, e-commerce, events, markets and business development.
Everything You Need to Step In and Get Started
The Walk In Walk Out sale includes an extensive range of business assets, including:
Little Ellie brand
- Existing stock
- Shopify online store
- Wholesale and supplier relationships
- Social media accounts and established following
- Shop fixtures, shelving, displays and counters
- Signage
- Point-of-sale equipment
- Computers, tablet, printer and store phone
- Tag and label-printing equipment
- Market and pop-up equipment
- Dog grooming table
- Newly installed dog wash
- Additional plant and operational equipment
The intention is simple:
A new owner can step into an established business with the major foundations already in place.
A Growing Region
Little Ellie is positioned in the heart of the Yeppoon town centre, close to the beachfront, in a region experiencing continued population growth and significant investment.
Livingstone Shire Council has described the region as experiencing rapid growth and is investing in major infrastructure to support expanding residential, commercial and tourism activity across the Capricorn Coast.
For a retail business with strong local, online and tourism potential, that creates an encouraging environment for the future.
A Strong Australian Pet Market
Little Ellie also operates in a category backed by one of Australia’s most engaged consumer markets.
Around 73% of Australian households now own a pet, with dogs living in almost half of all households nationally.
Australians spend billions of dollars every year caring for their pets, including substantial spending on food, accessories, services and lifestyle products.
That gives a new owner the opportunity to continue developing Little Ellie not simply as a boutique retailer, but as a broader pet, lifestyle, retail and service brand.
The recently added dog wash creates another natural extension of that opportunity.
A Business With Heart
Little Ellie has built something that cannot simply be purchased off a shelf.
A recognisable brand.
Loyal customers.
Supplier relationships.
A social following.
Community goodwill.
Established systems.
And years of work behind it.
There is genuine opportunity here for someone who can bring fresh energy, ideas and hands-on involvement to the foundations already created.
Secure Yeppoon Location
The business operates from a central Yeppoon premises with an established lease and further option periods available, giving an incoming owner confidence around future tenure.
Further information regarding the lease, business operations, inclusions and financial performance is available to genuine buyers following completion of a confidentiality agreement.
Could Little Ellie Be Your Next Chapter?
This opportunity could suit:
- A hands-on owner-operator
- An existing pet retailer or service provider wanting a Yeppoon presence
- An online retailer wanting to add bricks-and-mortar retail
- A groomer or pet-service operator looking to expand
- An entrepreneur looking for an established brand rather than starting from zero
- Someone who simply sees the potential in taking a loved local business to its next level
The hard work of creating the brand and business foundations has already been done.
Now Little Ellie is ready for someone new to make it their own.
Walk In Walk Out. Contact Natalie Gesler or Lily O'Brien at @ Real Estate for further information and a confidential discussion.
Ready when you are.
