The @ Real Estate Signature Campaign
Your home deserves its moment
Your home is valuable and you should feel proud of the way it is presented to the market.
The @ Real Estate Signature Campaign is our recommended premium campaign for sellers who want their property beautifully showcased, widely promoted and actively managed.
We combine professional media, immersive content, premium digital exposure and proactive buyer engagement to help your home:
Stand out
Reach more of the right buyers
Create an emotional connection
Build confidence
Generate inspections and offers
Create the strongest opportunity for competition
We have negotiated special arrangements with our trusted suppliers to bring these products together in one powerful, cost-effective campaign.
This is not an ordinary advertising package.
It is the campaign we believe gives your home the best opportunity in today’s market, and the campaign we would choose if we were selling our own home.
TWO HIGH-PROFILE OFFICES
Prominent main-street locations in Yeppoon and Emu Park
Both offices are positioned in busy retail areas near major supermarkets, cafés, takeaway businesses and popular local meeting places.
Our Yeppoon office is beside IGA, which has advised us it processes approximately 9,000 transactions each week.
Our Emu Park office is prominently positioned near Drakes, with illuminated property displays attracting attention throughout the day and evening.
18,000+
Average website page views each month
36,000+
Contacts in the @ Real Estate database
203,600
Social-media content views in 28 days on Facebook alone
73.7%
Of recent Facebook views came from people who did not already follow us
60%
Of our buyers purchased after attending an open home for that property
12
Average buyer inspections required to achieve a sale
One premium campaign. Every element working together.
1. Create desire
Your home is professionally showcased through:
Drone photography where suitable;
Foor plan;
Professional vertical property video
Agent-led walkthrough
Coming Soon video
Interactive iGUIDE
Social-media content
The benefit to you
Buyers can see your home, understand it and begin imagining themselves living there before they arrive.
Show the property across:
A hero photograph
Vertical video
IGUIDE
Mobile social content
2. Reach more buyers
Your premium realestate.com.au Luxe bundle
The Signature Campaign includes:
Premiere+
Luxe
Audience Maximiser
Exclusive Property Showcase
Together, these products create premium search placement, high-impact exposure, targeted buyer communication, wider digital advertising and campaign refreshes.
Additional campaign reach
Your home is also promoted through:
Domain Platinum Edge
@ Real Estate website
Our database
Social media
Video platforms
Yeppoon and Emu Park offices
Additional property websites
The benefit to you
Your eventual buyer may live locally, work away, be relocating or not yet realise that the Capricorn Coast is where they want to be.
We give them more opportunities to discover your home.
3. Give buyers confidence to move forward
From their first enquiry, buyers are supported with:
Instant access to a detailed Buyer Information Pack
Timely personal contact
Useful property information
Knowledgeable answers
Local insight
Open homes and private inspections
Clear guidance about the next step
The benefit to you
Well-informed buyers can research the property sooner, ask better questions and move forward with greater confidence.
4. Proactively manage the result
Throughout your campaign, we:
Monitor buyer activity
Track views, saves, shares and enquiries
Follow up interested buyers
Provide regular feedback
Compare results with campaign benchmarks
Keep you informed
Recommend the next action
Negotiate strategically
The benefit to you
Your property campaign continues to evolve as buyers respond and the market changes.
Buyers often fall in love online first
Your first inspection may happen before the buyer reaches the front door
Today’s buyers research property extensively online.
Before attending an inspection, they may already have:
Vewed the photographs several times
Watched the professional video
Followed the agent-led walkthrough
Studied the floor plan
Explored the iGUIDE
Reviewed the Buyer Information Pack
Pictured their life in the home
For buyers living out of town or working away, the online experience is even more important.
Your campaign needs to:
Stop the scroll.
Hold attention.
Create connection.
IMMERSIVE-CONTENT PROOF PANEL
29% more views
23% more serious buyers
35% more shares
Average results recorded by realestate.com.au listings using immersive content such as video and 3D tours. REA internal data, 2025. Individual results vary.
Expanded detail:
19% more saves
7% more enquiries
serious buyers watched property walkthroughs 8.8 times more
serious buyers explored 3D tours 9.7 times more
Created for the way buyers view property today
Professional photography
Beautifully composed images capture attention and show your home in its best light.
They help buyers appreciate:
– Space – Light – Features – Finishes – Lifestyle –
Drone photography
Aerial images show the bigger picture.
They help buyers understand:
The block
Outlook
Surrounding area
Proximity to beaches and facilities
The lifestyle connected with the location
Floor plan
A floor plan helps buyers understand how the rooms connect and whether the layout may suit them.
However, not every buyer can easily translate a traditional two-dimensional plan into a lived experience.
That is why we combine the floor plan with photography, video, an agent-led walkthrough and iGUIDE.
Together, these tools make it easier for buyers to understand how the property actually feels and flows.
Professional property video
Our professional videos are:
Filmed vertically
Generally under 60 seconds
Created for mobile viewing
Designed to help buyers imagine themselves living in the home
The property remains the hero.
The video can be used across:
Realestate.com.au
Domain
@ Real Estate website
YouTube
TikTok
Direct buyer communication
Agent-led walkthrough
The agent-led walkthrough is a separate video that feels like the buyer is being personally shown through the home.
It allows us to:
Explain the flow
Highlight details
Share local knowledge
Point out lifestyle benefits
Answer questions the buyer may naturally have
Interactive iGUIDE
The iGUIDE allows buyers to move virtually through the property and explore it in their own time.
It is particularly valuable for:
Buyers living out of town people working away
Relocating families
Buyers who cannot attend immediately
Family members helping make the decision
Your campaign begins before launch day
Building interest before the property officially reaches the market
The preparation, Coming Soon period, launch and first week are some of the most valuable stages of the campaign.
Before launch, we:
Understand your goals and preferred settlement timing
Identify the likely buyer groups
Create buyer avatars
Provide presentation guidance
Attend the professional media appointment
Gather useful property information
Write the property story
Create social-media content
Record the Coming Soon video
Record the agent-led walkthrough
Prepare the Buyer Information Pack
Identify potential buyers
Coordinate every part of the launch
Your Coming Soon campaign
Where appropriate, we begin building awareness before the full public launch.
realestate.com.au Coming Soon
Your property can begin appearing to active buyers before the full listing launches.
Matching buyers may receive notifications, allowing early interest and enquiry to begin building.
Domain Early Access
Your property can be matched with high-intent Domain buyers looking for similar opportunities.
This helps us:
Test buyer demand
Gain useful market insight
Create early momentum
The @ Real Estate database
We email suitable contacts and identify buyers who may already be waiting for a property like yours.
Direct buyer conversations
Our sales team contacts relevant buyers, including people who:
Missed another property
Inspected a similar home
Are actively searching in the area
May be relocating to the Capricorn Coast
Coming Soon video and social content
We introduce the property through engaging mobile-first video and social content, creating curiosity before the full campaign is released.
The Signature realestate.com.au Luxe bundle
Premium impact. Extended reach. Exceptional value.
The realestate.com.au component of the Signature Campaign is not a basic online advertisement.
We have deliberately combined its strongest products into one premium bundle and negotiated special supplier arrangements to offer our sellers excellent value.
The bundle includes:
Premiere+
The premium foundation
Premiere+ supports the property before launch and throughout the campaign through:
Coming Soon exposure
Premium listing placement
Buyer notifications
Immersive content
Targeted eBrochures
Listing bumps
Detailed reporting
Serious-buyer insights
Campaign optimisation
In simple terms
It helps your property begin strongly, stay visible and provide useful information about how buyers are responding.
Luxe
The centrepiece of the campaign
Luxe adds premium, high-impact exposure throughout the life of the listing.
It may include:
High-profile homepage exposure
The largest search-result presentation
Three additional images in search
Premium buyer notifications
Premium eBrochures
Deeper buyer reporting
Rotation back toward the top of relevant search results every nine days
In simple terms
Premiere+ helps buyers find your property.
Luxe creates more opportunities for your property to find the buyer.
LUXE PROOF PANEL
2 x more listing views
56% more high-value interactions
REA internal performance data for Luxe compared with Premiere+ without Luxe. Individual results vary.
Audience Maximiser
Reaching buyers beyond the property search page
Audience Maximiser uses realestate.com.au buyer information to promote your property across social media and premium websites.
The campaign can also target selected additional postcode areas.
In simple terms
Your property can continue appearing to relevant buyers even after they leave the realestate.com.au search page.
Exclusive Property Showcase
An additional premium placement included in our campaign
All eligible @ Real Estate listings are included in our Exclusive Property Showcase rotation.
Property Showcase appears alongside relevant search results and gives your home another prominent opportunity to capture buyer attention.
@ Real Estate pays the majority of the associated investment.
In simple terms
Your home receives another layer of premium exposure as part of the Signature Campaign.
The power of the complete campaign
Place this directly after the Luxe bundle.
125% more views
23% more enquiries
Recorded by campaigns combining Premiere+, Audience Maximiser and Luxe compared with Premiere+ alone.
REA internal data, January to December 2025. Individual property results vary.
Domain Platinum Edge
Extending your reach beyond the local market
Many Capricorn Coast buyers are relocating from:
South-east Queensland
Regional New South Wales
Victoria
Other areas where Domain has an established audience.
Platinum Edge can provide:
Premium listing placement
Domain Early Access
Buyer eBrochures
A strategic listing refresh
Extended digital advertising
Campaign reporting
The benefit to you
Your home has another opportunity to reach buyers seeking a sea change, warmer weather and a more relaxed coastal lifestyle.
DOMAIN PROOF PANEL
1.2 million
Average monthly property seekers on Domain who do not visit its nearest competitor
28% growth
In Domain sale-listing views year on year
89% growth
In Domain app downloads year on year
Sources: Ipsos iris, Domain internal data and AppFigures, January to March 2026. These figures relate to Domain’s wider national audience and platform growth. Individual property results will vary.
Please note: Domain's metropolitan photography and Matterport services are currently unavailable in our regional area and are therefore not included in our marketing package.
Digital marketing is one of our greatest strengths
Your property deserves a team that knows how to create attention
@ Real Estate has invested heavily in building a powerful local digital presence.
We do not rely entirely on property portals to create exposure.
We combine portal advertising with:
Our high-performing website
Search-friendly local content
Social media
Video
Email marketing
Database communication
Local market information
Content designed to reach people researching the Capricorn Coast
More buyers are also using ChatGPT and other artificial-intelligence tools to ask:
Where should I move?
Which coastal town would suit me?
What can I buy near the beach?
Is Yeppoon or Emu Park a good place to live?
What properties are available on the Capricorn Coast?
Our strong digital presence helps @ Real Estate, the Capricorn Coast and the properties we represent become part of those wider online conversations.
Our recent marketing reach
18,000+
Website page views per month
36,000+
Database contacts
29,666
Recent monthly email opens
3,426
Recent monthly email clicks
203,600
Facebook content views in 28 days
73.7%
Of those Facebook views came from non-followers
12,100
Facebook video and reel views
1,300
Facebook content interactions
Supporting copy:
Facebook is only one part of our wider social and digital campaign, which also includes Instagram, TikTok, YouTube, LinkedIn, email and our own website.
Your home seen in Yeppoon and Emu Park
Two prominent coastal locations
Our two offices give your home another valuable layer of exposure.
Yeppoon
Our main-street office is positioned beside IGA and close to cafés, restaurants and busy local businesses.
Prominent window cards place properties in front of locals, visitors and passing buyers.
Emu Park
Our highly visible main-street office is close to Drakes, cafés, takeaway businesses and popular community destinations.
The illuminated property displays attract attention throughout the day and evening.
Few agencies can offer sellers this physical presence across both Yeppoon and Emu Park.
Helpful information delivered instantly
The @ Real Estate Buyer Information Pack
When a buyer enquires or meets one of our agents, our systems can automatically email or text the property’s Buyer Information Pack.
Depending on the property, it may include:
Photographs and video
Floor plan
Block size
Easements
Council rates
Inclusions
Body corporate information
Tenancy details
Pool safety information
Smoke-alarm documentation
Solar information
Relevant reports
Property documents
Contract information
Answers to common buyer questions
This means the buyer can begin their research immediately.
When our team follows up, the conversation can focus on:
Their genuine interest
What matters to them
Their circumstances
Any remaining questions
The next step
“The easier it is for a buyer to understand the opportunity, the easier it is for them to move forward.”
Every inspection is an opportunity
60% Of our buyers purchased after attending an open home for that property
12 Average buyer inspections required to achieve a sale
Based on tracked @ Real Estate campaign data.
An open home is not simply about opening the door.
Our team helps buyers understand:
The property
Its most valuable features
The location
The lifestyle
How the home may suit them
Private inspections are also arranged for suitable buyers who cannot attend the scheduled open home or would benefit from another viewing.
Follow-up that creates momentum
Skilled conversations after every enquiry and inspection
We take the time to understand:
What interested the buyer
What they are hoping to find
What matters most to them
What questions remain
Who is involved in the decision
What may help them take the next step
We provide useful information, answer questions, arrange further inspections and continue working with buyers who see potential in the home.
Our approach is personal, knowledgeable and purposeful.
You remain informed and in control
Clear communication throughout the campaign
Our sellers generally receive:
A live vendor-report link
A detailed report each Monday
Text updates three to five times each week
Inspection and buyer feedback