Why Investing in Marketing Matters When Selling Your Home

Why Investing in Marketing Matters When Selling Your Home

When it comes to selling your home, one of the biggest mistakes we see is underestimating the power of marketing.
The truth is: if buyers don't know your home is for sale, they can't fall in love with it — and they can't compete to buy it.

At @ Real Estate, we believe marketing isn’t an expense — it’s an investment in your biggest asset.

Strategic, high-quality marketing creates more interest, more competition, and ultimately, a higher sale price.

Here’s why investing in marketing matters:

✅ More eyes = more offers: The more qualified buyers who see your home, the more likely you are to receive strong offers.
✅ You sell in isolation, not competition: Great marketing helps your home stand out, so buyers focus on your property, not the one down the street.
✅ You control the story: Professional photos, compelling descriptions, social media buzz, and premium listings showcase your home at its absolute best.
✅ You maximise momentum: Buyer interest is highest in the first 30 days. Strong marketing ensures you hit the market with impact, while interest is at its peak.

While leading industry experts recommend investing around 1% of your home's value into marketing,
thanks to our powerful digital strategies, we deliver outstanding results for much less.

At @ Real Estate, marketing investments typically range from $1,500 to $4,000 for high-end homes.

Every property is unique, so we create a tailored marketing plan — not a one-size-fits-all approach — ensuring you get maximum impact, no matter your budget.

Because selling your home isn’t just about putting up a sign — it’s about creating energy, excitement, and competition that leads to the best possible outcome.

Ready to make your move with maximum impact? We’re Ready When You Are.

🌟 @ Real Estate, Capricorn Coast